Practical apps and tools built around real-world problems.
A collection of apps, calculators, and web-first products created by Bassam Afif — spanning homeowners, donations, caregiving, coaching, and family planning.
OwnIQ · CoachSet · CareLuma · Snap2Deduct
Available on the App Store or built as production-ready tools.
Snap2Deduct
Document donated items, organize donation records, and generate cleaner donation summaries.
CareLuma
A simple care companion for older adults and the people helping care for them.
CoachSet
A lightweight workout assignment and progress tracking tool for trainers and students.
OwnIQ
Homeowner calculators that help people make smarter decisions from buying to selling.
Tools and builders available right in your browser.
KinGuide
A guided handoff builder that helps families organize important information for loved ones.
Personal Finance Calculators
Everyday money calculators designed to make financial decisions easier to understand.
Products that come from living the problem.
These products come from practical problems I have seen directly — through appraisal work, product management, caregiving needs, donation tracking, homeownership decisions, and helping people organize important information.
Real problems
Every tool started with a moment of friction I or someone close to me actually experienced — not a market gap from a spreadsheet.
Plain-English tools
No jargon, no steep learning curves. Each product is designed to be understood the first time someone opens it.
Useful outputs
Whether it's a cleaner donation summary, a homeowner decision, or a care plan outline — the output is the point.